Is Europe held together?

Angela Merkel, Germany's chancellor has the future of Europe in her hands. Unfortunately she seems to have no vision for the EU even if she holds the key to resolve the euro zone's sovereign-debt crisis. German voters don't wont to let weak counties as Greece, Ireland or Portugal to the euro zone that is forming the Eu's economics policies to be greatly enlarged. But steal Germany is playing a crucial role of keeping Europe together. Can Angela make it? Maybe it will start to split apart soon.

Pain for polish society...

Government reform seems to be a pain for polish society. The government makes decisions that are not acceptable for most people living in Poland. Prices are constantly rising. Taxes and new fees are making us poorer and poorer. What is left is the polish sense of humor about bad times and a perspective that there will be a better tomorrow. Prices of medicine are also rising which will hit mostly poor demographics such as the elder generation. This group also faces problems such as decreasing retirement pensions, higher prices of food and more problems with public hospitals and clinics. By now Poland is one of the countries with the worst healthcare and the most ill seniors in the European Union. There is no hope for an improvement soon. The government is making some aspects even worst. Does it not care about its reputation?

The Japan's fallout

Even if the tragedy happened in Japan it is having an effect on the world. The government estimates that they have lost about $100 billion which is relatively a lot but it is still hopefully not enough to wreck as rich country as Japan. Japan is being pushed into recession and because it is the third-biggest economy in the world there is no way that the impact will not be felt all over the world.

Some of the Asian countries are already having a problem with disruptions to electricity supply. Nuclear power, which gives one third of states' electricity, is still totally down. As soon as many Japan's neighbors were relying on this country there is going to be a big problem. Also after this disaster USA, Germany and China started to have second thoughts about building new reactors or extending plants. In these three countries there are debates about nuclear power because it is a very good but also risky way to produce  energy. They are hesitating about safety of these constructions.

After the Tsunami there was a lot of damage caused by fires, explosions even dangerous releases of radiation, which in worst scenario might have an impact on public health of Japan and countries nearby. 

So as we can see we can state that nuclear crises affect lots of countries.

Elasticity of demand

Demand (popyt) - the quantity of a product that consumers are able and willing to purchase at various prices over a period of time.

elasticity of demand - how demand for particular product can be affected by changes in price. Usually when prices go down demand increases and decreases when prices go up. This concerns things such as cars, appliances and other not so necessary products because we can easily substitute or cancel the purchase. 

E.g if we want to buy a car but the price of it has gone up significantly we can replace it by a car from other brand which has a similar standard but a lower price. 

When it is about necessities as food, medicines and basic clothes demand is inelastic because changes in price doesn't affect demand so much because no matter how much does food cost we will still buy it.

Coffee giant

World famous coffee house company Costa Coffee was established in UK 1971. Originally founders were Italian brother now it belongs to international company which has about 442 stores in 28 countries. 

Some economic basis about 'Costa':

First of all shops in which this coffee is sold always look very nice. Decor as big comfortable, stylish sofa and a lot of space, your own table big enough to e.g leave books attracts you to stay in. Of course nothing is free. They charge extra more-less 20p. for every cup of coffee/tea etc. and cake just because you can have a sit and drink/eat already prepared things in nice place. To attract you even more after buying anything there you can have access to the 'free' internet what mostly make you stay longer and very often spend more money. They advertise themselves 'free internet in every shop' but literally to have wi-fi you have to buy something which excludes word free. They also use on posters happy looking man who won competition for the best barista with persuade people to enter shop and try high quality coffee. This  is obviously good trick because most of the people working there have no deeper experience with making coffee so you can't even call them barista not to say a qualified one.

It's also worth to mention loyalty cards. They are one of the best marketing trick. People commonly choose places in which they have or they can have special member card. Even if it doesn't make big differences it subconsciously helps us to think that we are saving money. 

At the end there is also one very customer affecting thing. The Costa foundation which helps people in countries where coffee is growing. They gives money for education, improving places with clean water, sanitation and school meals. 

'The Costa Foundation was set up in 2006 to give something back to coffee growing communities.'

Isn't that good advertisement?