World famous coffee house company Costa Coffee was established in UK 1971. Originally founders were Italian brother now it belongs to international company which has about 442 stores in 28 countries.
Some economic basis about 'Costa':
First of all shops in which this coffee is sold always look very nice. Decor as big comfortable, stylish sofa and a lot of space, your own table big enough to e.g leave books attracts you to stay in. Of course nothing is free. They charge extra more-less 20p. for every cup of coffee/tea etc. and cake just because you can have a sit and drink/eat already prepared things in nice place. To attract you even more after buying anything there you can have access to the 'free' internet what mostly make you stay longer and very often spend more money. They advertise themselves 'free internet in every shop' but literally to have wi-fi you have to buy something which excludes word free. They also use on posters happy looking man who won competition for the best barista with persuade people to enter shop and try high quality coffee. This is obviously good trick because most of the people working there have no deeper experience with making coffee so you can't even call them barista not to say a qualified one.
It's also worth to mention loyalty cards. They are one of the best marketing trick. People commonly choose places in which they have or they can have special member card. Even if it doesn't make big differences it subconsciously helps us to think that we are saving money.
At the end there is also one very customer affecting thing. The Costa foundation which helps people in countries where coffee is growing. They gives money for education, improving places with clean water, sanitation and school meals.
'The Costa Foundation was set up in 2006 to give something back to coffee growing communities.'
Isn't that good advertisement?
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